Users will soon have a new feature that enables them to reduce the volume of AI-made content appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global launch. This shift coincides with a surge in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is considered mass-produced AI material, a term for inferior, mass-produced content that is often nonsensical or bizarre.
Our research shows that many people appreciate content created using AI tools, from computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, according to their own preferences,” stated a company executive.
AI on the Platform
The service shared that there are now 1.3 billion videos on its app labeled as AI-generated. Overall, more than 100 m media items are uploaded to the platform each day, making AI-generated material a limited portion of its total content library.
How to Adjust Settings
Users will be capable of decrease or raise the level of AI-generated videos they view by using the content preference option in the platform and picking the AI content topic. Additional categories that can already be controlled under the setting encompass politics, fashion, beauty, and choreography.
Content Labeling and Policies
Its rules mandate creators to label convincing artificially created content, and it bans malicious fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the app will from now on apply an artificially created watermark to content produced via its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This step is designed to stop users from seeking to bypass the labeling process.
AI Literacy Programs
The company is also establishing a two million dollar educational fund for professionals and organizations to create informative material about using AI responsibly. This project will assist non-profit groups dedicated to educating computer science.
Moderation Strategy
TikTok has defended its content review process, following controversy over intentions to lay off hundreds of content moderators in the United Kingdom. The company is planning to cut hundreds of positions in its content moderation department in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it has to be seen by people. TikTok announced a notable drop in disturbing and violent content seen by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
